Valerio Piersanti

Vice-President Licensing&Partnerships
@ Kunos Simulazioni

Valerio Piersanti is a marketing and business development executive, currently working as Vice President for Licensing and Partnerships for Assetto Corsa, produced by Kunos Simulazioni. Married and father of 2 sons, Orlando and Lucio, Piersanti spent 16 years in increasingly relevant roles in the Ferrari organization, being in charge of marketing related positions looking after motorshows, product marketing and brand. He worked in US at Ferrari North America HQ in NYC, the most important branch of Ferrari, developing business and relationships for the Ferrari Brand. He is also expert in Driving Simulation Experience and Esports, activities which were part of his responsibilities in Ferrari and are still very important in its role at Kunos. As Assetto corsa games rely on official Licensed Content from car manufacturers and tracks, partnerships are a key element in Kunos strategy.